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Skyscrapers, hideaways, convertibles: There is
simply more to discover if we show ourselves openly.
A tribute to the luxury of not having the roof at the
THE DESIRE FOR OPENNESS IS THE FREEDOM TO ENJOY A BROAD
VIEW – THIS ATTITUDE IS SEEN EVEN IN THE HOMES WE BUILD.
These are exciting times. Never before has it been
so easy to reach the unattainable, we can travel to
the most remote places, experience unforgettable
moments in the everyday here and now. The hunt for
these moments is what drives us in life. To get rid of
the superluous, to take the liberty to get even more
out of a situation. Set the personal viewing angle to
panorama mode. At the touch of a button, you can
feel the distance when the sky opens over the new
BMW 8 Series Convertible – much more than the
mere interplay of inely tuned technology. It is an
expression of being able to overcome boundaries.
If we really aspire to it.
The new enthusiasm for this boundless freedom
is evident in many areas. In luxury fashion, in haute
cuisine, in architecture. Modern architects such as
Jean Nouvel or the Japanese Pritzker prizewinner
Shigeru Ban – known for his imposing, airy
constructions – are currently creating spectacular
buildings that have one thing in common: extremely
transparent, opening roofs. Or they‘ll leave it out
altogether. The sky as a roof. This new openness
is no coincidence.
Spectacularly designed rooftops are the symbol for
the reinterpretation of urban space. Long forgotten
places of architecture – even some of the most
spectacular buildings of the 20th century, such as the
Guggenheim Museum in New York, did not include
OPENING THE SPACE ABOVE
US IS NOT AN ESCAPE.
IT IS AN ADVENTURE.
The common denominator is the basic idea that
freedom and luxury can only be really felt and
experienced when the world is open to you. It is the
reason why convertibles it so well into this time.
Every trip in a BMW 8 Series Convertible gives you
the feeling of being closer to the elements: to the air,
to the sun. In combination with an absolute demand
for performance and luxury. In the new BMW 8
Series this means, for example: Ambient light and
extremely high-quality glass applications in the
interior. Exclusivity inds its absolute counterpart
here. But the luxury of openness is also transformed
in the new BMW 8 Series Convertible from a quiet
experience into an offensive one. It‘s the doubling of
a trend. Supplemented by the speed factor.
Opening the space above us is not an escape.
It‘s an adventure. The view upwards straightens
the situation again, it shows: In the end, it‘s all about
spending your time the way you want – not the way
you have to. The fact that you can get much more
out of this adventure at any time while driving opens
up completely new dimensions. Long live freedom.
DESIGN AND HIGHLIGHTS – EDITORIAL
OPEN UP NOW!
large roof terraces. Today it‘s good manners for
buildings to show themselves openly. There is
evidence in every metropolis, from the many rooftop
bars of East London to the spectacular roof terrace of
the Mandarin Oriental in Barcelona. And some of the
most interesting resorts and hideaways of this time
completely do without the roof in their suites and
place the perfect beds right on the loor – like in the
middle of the Utah desert surrounded by violet
shining canyons in the sunset. Or the Sky Suites of
the AKA Central Park Hotel, downtown Manhattan,
high above mountain village Goodman and MoMa.
Sleep with maximum comfort in the open air – in the
middle of the metropolis or in the middle of the